Outsource Magazine, Sep 2011

In her recent Academics of Outsourcing column, lead Vested Outsourcing researcher Kate Vitasek discusses the impact that Steven D Levitt has had on economics with his two books, Freakonomics and SuperFreakonomics. One of Levitt’s most powerful points is what he calls the “law of unintended consequences.” While he tells lively stories of how unintended consequences drive the behaviors of schoolteachers, realtors, crack dealers, prostitutes and expectant mothers, this law also greatly affects outsourcing deals as well. Find out how in “Steven D Levitt: It’s all about incentives.”

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