UPS loves logistics. And at this time of the year their jingle (sung to the tune of “That’s Amore!”) is really apt — UPSers really have to love their job! They work extended hours seven days a week to make it happen. Warehouses add seasonal workers. Stores open early and close late. Moms are frazzled just trying to manage. Hey, it’s Christmas!
And as much of a challenge as the holidays present to all of us, nobody is “on the line” more than the big fella himself – good ol’ Santa. Think about it – he has to be the ultimate outsource authority. As I shop for my six-year old this year, I also think about how Santa’s operation ties in with Vested Outsourcing.
First, he’s definitely got a clearly defined mutual Desired Outcome: Happy Children. That’s Vested’s Rule 3, by the way.
But the jolly old elf couldn’t do it without his outsourced partners. He starts out by creating collaborative relationships with all those that have a vested interest in his success: Web sites, snail mail, Santa clones in shopping malls and television. Collectively, the world makes sure kids know Santa is listening. And then there are the parents who do the actual purchasing. And, of course, companies like UPS just love pitching in to do their part to help out the parents.
Then there’s measurement. We’ve all seen the look on the face of the kid on Christmas morning after getting what he wanted! It’s the happy child thing again and it’s really easy to measure.
Of course, incentives (ahem, Rule 4) play a key role as well.
It’s important to note that incentives aren’t always about money. For the kids, there’s the incentive to be good all year. Parents appreciate the help they get with discipline because, “Remember, Johnny, Santa is watching…and checking his list!” He even has a song about that. He’s checking that list twice.
And for Santa? All he wants is to be loved, keep his prestigious position, and, of course, keep his long term contract intact. There’s something for everyone using the Vested model!
Somehow, the belief that the holidays are filled with the loving spirit of this “jolly old elf” always endures. And, perhaps, that’s where Santa fits best with the Vested approach to outsourcing and lgistics. It works best when folks work together, in an environment of trust and respect. Santa has that one down pat.
In sum, Santa is the big picture guy who works with the entire world for a single purpose – to make kids of all ages happy.
As far as I’m concerned, Santa’s contract can be perpetually renewed. I’m a believer.
Merry Christmas to All!