The Vested Way

If you think this is just another dry business book, think again. The Vested way is not your average way of doing business, and this is not your average “how to” guide.
From a new take on the proverbial “blonde walks into a bar” setup, to Ronald Reagan’s favorite “where’s the pony?” punch line, to who really scaled Mt. Everest first, The Vested Way explores why a “What’s in it for We” mindset revolutionizes business relationships through engaging anecdotes and real-life success stories that are both informative and entertaining.
While you’re nodding your head at the practical “Golden Rule” lessons, you’ll also be learning how some big-name companies like McDonald’s and Procter & Gamble have taken Nobel Prize-winning academic concepts and applied them to real business situations to achieve extraordinary results. You’ll also discover how you can apply a “What’s in it for We?” mindset to your own business to create dynamic relationships and achieve success beyond anything you can envision.

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