How P&G, McDonald’s and Microsoft are Redefining Winning in Business Relationships is the fourth book in a break-out series exploring the Vested hybrid business model and its evolution and market adoption from award-winning research conducted by the University of Tennessee Center for Executive Education and funded by the U.S. Air Force.

In Vested, lead researcher and faculty member Kate Vitasek and professor/co-author Dr. Karl Manrodt take the reader beyond win-win theory to show how real companies are applying the “Five Rules” of Vested to build successful relationships grounded in shared values that deliver desired outcomes and mutual success. In doing so, they demonstrate John Nash’s Nobel Prize winning equilibrium theory that cooperation, not competition, guarantees the best results for everyone involved.

Vested also challenges readers to consider what it will mean to “win” in today’s evolving business landscape. As the world marches towards reinvention, Vested partnerships aren’t just the best way to achieve business success; they’re the only way to work together to create success for a future we can no longer prepare for or envision.

What could a Vested approach do for your business?

What People Are Saying

“Transformational growth is no longer just for companies in need of a turnaround. Innovation and collaboration are the only way to not only survive, but thrive, in a constantly changing business world. Any company that hopes to endure in today’s rapidly evolving marketplace should consider adopting the Vested approach to its business relationships.”
-James B. Adamson, Former CEO, Burger King, Kmart, and Denny’s

“We need more of this thinking to permeate business. Vested is what you know you SHOULD be doing, but maybe aren’t.”
– Chris Brogan, President of Human Business Works and NYT Bestselling co-author of Trust Agents and The Impact Equation.

“VESTED offers a robust approach for developing high-performance strategic relationships.”
-Tim Cummins, CEO of International Association for Contract and Commercial Management.